Northern Sales Jobs News

  • Job opportunities rise in January
    02/02/2012
    The number of new job positions being created across the UK rose in January, the latest Reed Job Index has revealed.
  • Younger workers 'value training over pay'
    30/01/2012
    The country's younger workers deem training opportunities and the promise of a good work/life balance as more important then cash bonuses, according to a new report by PricewaterhouseCoopers.
  • Soft skills 'can be more important than qualifications'
    27/01/2012
    Having so-called 'soft skills' in the workplace can be even more beneficial than an array of academic achievements, one specialist has explained.
  • Attitude 'a big factor' in recruitment
    25/01/2012
    The attitude of a job candidate remains a major factor in them gaining employment or not, one expert has noted.
  • Anonymous CV scheme 'a step closer'
    23/01/2012
    A new government scheme to ensure the nation's businesses only choose workers based on their skills and suitability for the job, rather than their social background, has taken a step closer after 100 major employers signed up to it.

New focus needed to help sales jobs

Companies should concentrate on keeping existing clients happy through better customer relationship management (CRM), according to one institute.

The Chartered Institute of Marketing (CIM) said better CRM can help indentify clients' buying patterns and create more business in the future, which could interest those looking for sales jobs.

Darren Mercieca, business link adviser at the CIM, said: "CRM gives a business a lot of insight into what they have done with customers in the past, for example their buying patterns, and this may provide scope to do more in the future."

He added that businesses are focusing on trying to capture new clients because of pressure to increase turnover when they should be attempting to get more work with existing customers.

The CIM's latest Marketing Trends Survey, which was conducted by Ipsos MORI, revealed that many marketers believe CRM offers the best return on investment and advertising the worst.

For marketing jobs and marketing recruitment services visit www.aaronwallis.co.uk. Aaron Wallis offers a unique recruitment service that includes psychometrics and specialist marketing skills testing tools. Aaron Wallis is a leading UK based marketing and sales recruitment agency.
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Filed: 11-08-2009

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