Young jobseekers searching for cash rather than perks

Human resource experts have told sales recruitment staff young jobseekers are looking for cash rather than non-financial bonuses, a source says.

A survey by Personnel Today finds 85 per cent of those born in the 1980s identify cash performance incentives as the most important benefit to them.

Chair of the Association of Graduate Recruiters Terence Perrin claims the importance of salary for job-hunters does not mean businesses should ignore other factors which can help them stand out in the sales recruitment marketplace.

He says it remains vital for companies to engage in strong company branding and to promote any corporate social responsibility scheme as these can still help with sales recruitment efforts.

"It remains vital for employers to understand how well known they are among their target employee groups," he adds.

Director of people and property at Hertfordshire county council suggests current economic conditions are putting more financial pressures on young people.

Personnel Today reported on a survey earlier this month by CareerBuilder.co.uk which found a third of women in sales recruitment jobs felt they were being paid less than equally-qualified men in the same positions

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Filed: 15-09-2008